Remember the old adage, “If it sounds too good to be true, it probably is?” Well, the latest of these “too good to be true” offers is “The Whole House Sale.”
Perhaps you’ve seen the ads that say when you buy two rooms of carpet or flooring, they’ll do the rest of the house free. Wow, that sounds like quite a deal. But take a look at the disclaimer, copied directly from the web site of a company offering a “Whole House Sale.”
*Free rooms must be of equal of lesser value than the two primary rooms. Primary rooms are the highest value rooms and must be purchased at the regular retail price. Offer only valid on the base material price on select, in-home styles of carpet, hardwood, laminate or ceramic products. Offer excludes all other materials, padding and miscellaneous charges, installation and applicable taxes.
Let’s dissect the disclaimer: “Free rooms must be of equal of lesser value than the two primary rooms. Primary rooms are the highest value rooms and must be purchased at the regular retail price.” Basically, they’re saying when you buy two rooms (your two largest rooms) of carpet or flooring at regular retail price, they will give you carpet or flooring of equal or lesser value. The question is, is the rest of your house no larger than your two largest rooms? Highly unlikely.
Next you will note that the offer is only valid on “the base material price on select, in-home styles of carpet, hardwood, laminate or ceramic products. Your choice is limited only to the products they choose to bring to your home. Forget having a large selection or the opportunity to comparison shop.
And finally, “Offer excludes all other materials, padding and miscellaneous charges, installation and applicable taxes.” So you have to pay for other materials (we suppose such materials as carpet tape, mastic for tile or nails for hardwood), padding for the entire job, and miscellaneous charges (such as delivery and furniture moving?). Then there is the installation charge. Don’t forget the installation charge. And you pay all of this, not just on the “free” carpet or flooring, but on the entire job.
So really, a “Whole House Sale” is not a whole house sale at all. It’s no wonder the disclaimer is too small to read on the TV screen, and disappears so quickly.
At Conklin Bros., we are frustrated to see such misleading tactics cast a pall on our industry. And worse, we can’t stand to see consumers, especially the elderly, fall for them. We hope you never do.
For more information on this and other carpet concerns, go to www.carpetguru.com. The more you know about carpet and flooring, the more you’ll appreciate Conklin Bros.